5 SEO Tips To Optimize Your Gumroad Sales Page

Happy Sunday, creators!

In this week's newsletter, we cover:

  • 5 SEO tips to optimize your Gumroad sales page

  • How to start and build a profitable internet business

  • Our upcoming Black Friday course

  • Registration for the next cohort of our Sale Every Day Challenge

Let’s get into it!


5 SEO Tips To Optimize Your Gumroad Sales Page

Want Google and the Gumroad Discover page to send you free quality traffic on a daily basis?

Use these 5 tips to help you drive more traffic to your products and generate more sales:

1. Start By Searching For The Best Keywords Related To The Content

Use Google’s Keyword Planner or Ubersuggest to research themes, trends, or terms that match the content related to your product. Optimize this by using keywords with the highest volume of searches with the least competition. 

2. Inject Keywords Into Your Product Titles

Optimize your title by injecting the relevant keywords for your product. These keywords will help your product rank in relevant search results with related products. For context, look at the top-selling products on Gumroad Discover and see how other creators use keywords in their product titles.

3. Optimize Your Product Description Intro

An optimized product description informs the reader about the product’s features and benefits while using the right keywords. To do this, use the primary keyword with the highest volume in the first paragraph of the description.

4. Use Google’s “People Also Ask”

Google’s “People Also Ask” feature is a great way to find relevant questions by individuals searching for answers related to a product like yours. Use this to optimize your sales page by looking for questions related to your main keyword and adding a section where your product page answers these questions.

5. Optimize Your Headings

Your headings tell search engines what your product page is about. If you’re not breaking up your sales copy with headlines, your sales page will read as one big paragraph. Remember, most readers are scanners, so headings can help answer what you do and why your product is the solution

What’s Happening In The Creator Economy

  • How Justin Welsh generated $20,000 in 9 hours with LinkedIn

  • The Minimalist Entrepreneur is officially out now

  • Here’s how to build your email list for free on Gumroad

  • Five ways for digital artists to make more money online

  • How to earn a side income from Gumroad affiliate marketing

Here’s What We Shipped For Gumroad Creators

Build your email list on Gumroad for free!

Access your URL here: <yourusername>.gumroad.com/follow

Example: https://dvassallo.gumroad.com/follow

  • You can now return the product tags as a string array when calling GET /products.

  • You're now able to add a product thumbnail URL from the OAuth API.

How To Start And Build An Internet Business

Dickie Bush exploded on the scene by becoming a prolific writer on Twitter by writing a thread a day for 30 days.

Little did he know this would serve as the genesis for Ship 30 for 30.

Eleven months later, Ship 30 for 30 has taught thousands of creators to become better writers by building the habit of writing daily.

In this episode of The Gumroad Podcast, Justin Mikolay and Dickie Bush discuss:

  • How to build credibility as a new creator

  • How to use curation as a differentiation factor

  • How Dickie has scaled his learnings over the last 11 months

  • How Dickie found his co-founder

  • Dickie’s core principles to scale his business

It’s a phenomenal episode, and you’re going to want to get your notepad.

Listen to the full episode here.

Optimizing Your Black Friday Strategy

Black Friday is often the best time of the year for Gumroad creators. 

And for most creators, it’s the highest revenue day.

Because of this, we’ve been working on creating a comprehensive course that will teach you strategic marketing tips to position you for greater sales success, so you can earn more as a creator.

In the Black Friday course, you will learn:

  • How to run an effective Pre-Black Friday giveaway

  • How to quickly build your email list

  • Why you should bundle your products

  • Discount strategies to create a sense of urgency

  • High converting email workflows

  • And a ton more Black Friday wisdom

We’re going to launch this course very soon! :)

Join The Next Cohort of The Sale Every Day Course Challenge

Learn how to write an effective sales page, drive traffic to your product, and start generating a sale every day.

The cohort starts November 8th (Monday).

Register here and get exclusive access to daily challenge emails.

To your success,

The Gumroad Team