How To Convert Readers To Customers

Nov 14, 2021

We’re removing our custom CSS feature on November 26th to make room for a whole new Gumroad.

Welcome back!

In this week’s newsletter, we cover:

  • 5 tips for creating a high-converting Gumroad sales page

  • 9 ideas for your next digital product

  • How to use email to drive revenue

Let’s get into it!

How To Convert Readers To Customers

There is nothing worse than building out social media strategies, email workflows, and endless content that drives traffic to your landing page and generates no sales.

So to help you optimize your Gumroad sales page, we’re going to cover 5 tips you can implement to convert more readers to customers:

Use Structure To Define Your Sales Page Flow

Your sales page shouldn’t be a jumble of ideas without any structure. Instead, it should flow as a progressive story that moves a consumer from interest to action. This is done by effectively communicating the bold idea behind your product, what problem it solves, and why it’s the best solution.

Make Your First Impression Count

In a digital world, your first impression matters. And on your sales page, this starts with your featured image. Because of this, you want your featured image to create a lasting impression that sets the tone for the rest of the reader’s experience. A professional featured image subconsciously tells your prospective customer that your product is full of value.

Write Your Headlines First

Most people will only read the headlines on your sales page. Because of this, they carry tremendous weight. Before writing any copy, write your headlines first. Your headlines should dictate the flow of your page and drive action. Write your headlines for scanners and your content for readers.

Inject Social Proof

A promise without social proof is a claim. To instill confidence in potential customers, inject social proof throughout your sales page. Package your social proof in the form of screenshots, testimonials, reviews, and videos. Remember, a confident customer is one that takes action, and for this to happen, you need to remove any doubts they may have.

Optimize For SEO

One of the most effective ways to increase your conversion rate is to send higher-quality traffic to your products. SEO (Search Engine Optimization) is a great way to do this. By optimizing your Gumroad products and sales pages, you will generate more traffic with higher purchase intent. 

Want more tips and an actionable course to help you optimize your Gumroad sales page?

We created a free video course to help you convert your readers into customers with over 1-hour of value-packed insights, tips, and examples.

You can watch it here.

What We Shipped For Gumroad Creators

You can now automate inviting new customers to your Circle community.

Read about it here.

What’s Happening In The Creator Economy

9 Ideas For Your Next Digital Product

It’s easier than ever before to create, launch, and build a profitable business on the backend of digital products.

As lucrative as creating a digital product is, sometimes the hardest part is determining what type of digital product to create.

So to inspire you and help you get started, we wrote an article on what types of digital products you can create.

You will learn:

  • What are Digital Products

  • The Benefits of Selling Digital Products

  • 9 Digital Product Ideas For Inspiration

  • What Digital Product Should You Choose to Sell

  • How to Package Your Digital Product 

  • How to Market Your Digital Product

Read the article here.

Chase Dimond On Using Email To Drive Revenue

Chase Dimond is an email wizard and the Co-Founder of Boundless Labs, an email and SMS marketing agency that works with eight and nine-figure businesses.

On top of that, Chase is a top Gumroad creator who teaches others the ins and outs of email marketing.

In this episode of The Gumroad Podcast, Justin Mikolay and Chase Dimond discuss:

  • How to use email to drive revenue

  • The importance of email to develop loyal customer relationships

  • How to sequence your emails

  • How to optimize your email marketing during the holidays

  • The metrics that determine success

You can listen to the full episode here.

Community: Weekly Creator Inspiration

Every Friday, we showcase best-selling new creators and creative products to inspire your creations.

Join the community and get inspired.

Have a great rest of your weekend,

Gumroad