Happy Sunday, creators - here’s a sales recap of the past week:
13,539 creators earned something.
3,618 creators earned more than $100.
610 creators earned more than $1,000.
35 creators earned more than $10,000.
1 creator earned more than $100,000.
And in this week’s newsletter, we cover:
How Sahil became a “Minimalist Entrepreneur” and how you can too
How to build your thought lab
How to differentiate yourself as a creator
Let’s jump right in!
How To Become A “Minimalist Entrepreneur”
Become A Creator First, Then An Entrepreneur
“Starting a business is a compound skill.” Many times it feels as if you have to learn thirty things at once to make progress.
On the other hand, by becoming a creator first, you lower the stakes and learn to create value for other people. As a result, creators can ditch entrepreneurial aspects and allocate their time and efforts to creating value for a community, creating content, answering questions, contributing, and helping other people.
And from here, many times, the business will emerge organically. People will start asking you to build X, Y, and Z and pay you for it.
And Then Transition When You’re Ready
As a creator, your job is to improve your skills. And as you master your craft, without even knowing, you’ll learn the skills needed to run a business.
From there, the transition should feel like the right move.
But when you do, the goal shouldn’t be to build the biggest business. It should be to find the smallest aspect and to build the smallest, most simple version of that product. Build and ship. Then learn and scale. And repeat.
Don’t Start A Community. Inject Yourself In One.
Creating, managing, and running a community is a full-time job. Sometimes run by multiple people. When you’re first starting out, you shouldn’t build your own communities. Instead, you should “plug into one that already exists, become a pillar in that community, and build a business within it.”
Because when you’re first starting out, your biggest focus should be to help people. And the best way to make that happen isn’t by creating a community. It’s by finding one full of people and contributing to it.
For Sahil, Gumroad’s Founder and CEO, that was HackerNews 12 years ago. He became a top 100 contributor to HackerNews and used the existing community as the base to launch Gumroad. With this approach, your first hundred customers should come to you and serve as the feedback mechanism to iterate and scale.
And Now Market By Being You
People connect to what feels real. And there is no better way to create those connections than by building in public and becoming the marketing machine yourself. This means discussing the process and sharing the ups and downs. Then, bringing your audience along throughout the process organically connects them to the product, turning an audience into a fan base.
If you’re looking for a get-rich-quick book, then this is not for you.
The Minimalist Entrepreneur provides you with the roadmap to build a profitable and sustainable business that creates a lasting impact on your customers.
To pre-order your copy, click here.
Here’s What We Shipped For Gumroad Creators
We just updated the Gumroad Sales Dashboard App!
You can now:
View your Gumroad sales in real-time
Monitor your sales revenue
Get detailed traffic analytics
Update the app or search for ‘Gumroad Dashboard’ in the App Store to download it. Available for iOS and Android.
What’s Happening In The Creator Economy
Sahil’s framework to increasing the odds of succeeding
Easlo’s advice to building an audience and making his first $10k
10 quotes from Sahil that will help you build your business
The most successful people think about how to 10x results
The 8 steps to create and sell a successful ebook
53 Procreate brushes you can download on Gumroad for free
How To Build Your Thought Lab
Ev Chapman became a prolific creator by creating systems and tools that help her create effectively, consistently, and efficiently.
With this, Ev has written 150 essays over the last 200 days.
And in this episode of The Gumroad Podcast, Justin Mikolay and Ev Chapman discuss:
Personal knowledge management
Practice, mindset, and workflows of creating daily online
Building products to help you create
If you’re striving to create daily, then this podcast episode will break down how to make it happen.
You can listen to the full episode here.
How To Differentiate Yourself As A Creator
The internet gives every creator the ability to build a substantial income.
The best creators accomplish this by being themselves.
Sahil says, “market by being you.”
Meaning, carve out your pocket on the internet and approach it in a way that differentiates yourself from others.
When you do this, you’ll have no competition.
Your audience will crave what you create because they care about who is behind the product.
This is the best way to build trust, authenticity, and your first 100 fans.
We’re Making Our Community Private
To make our community a safe place to learn and grow, and to avoid spam, we’re making it private for Gumroad creators only.
Note that this does not affect you as an existing member. New members are only able to join if they meet one of the following:
The community exists to encourage and help you grow and learn from each other. As a reminder, please read our Code of Conduct for more information on what you can and can’t post.
Until Next Sunday,
The Gumroad Team